Your roofing website should notbe where good inquiries disappear.
Ladd Growth installs a conversion-focused roofing website and connects each inquiry to acknowledgment, follow-up, and a visible pipeline. We are selecting up to three qualified Tulsa roofers for a bounded founding pilot with no Ladd Growth service fee.
Optional core continuation begins at $297/month after the pilot. Nothing starts automatically. No guaranteed traffic, leads, appointments, jobs, or revenue.
Built for established roofers with existing inquiry flow, fulfillment capacity, and a willingness to measure outcomes.
Founder
Gage Ladd
Tulsa, Oklahoma
Why would I build this for free?
Ladd Growth is new. I do not have roofing case studies yet. I am picking three local roofers, building the system for free, and measuring what happens. In return, I get access, honest feedback, and the chance to share the results if it works.
A lead is not valuable if nobody knows what happened to it.
Missed or Slow First Response
A call comes in while the crew is on a roof. No one calls back. The homeowner calls the next roofer.
Estimates Sent With No Follow-Up
You send a quote. Then you wait. The next step lives in your head, not in a system. The lead goes cold.
No Idea What Happened to Leads
Calls, texts, forms, and quotes are all in different places. You cannot see where leads get stuck.
The system cannot fix no demand, weak fulfillment, or poor sales by itself.
A website connected to acknowledgment, follow-up, and a visible pipeline.
You are not buying AI, software, or a pretty website. You are buying a simpler, more visible process between inquiry and booked estimate.
Fewer existing inquiries disappear before a booked estimate.
Watch One Lead Go From First Call to Next Step.
This shows the system I build: catch the lead, make ownership clear, show the next step, and log the result.
Demo only — not real client data or a promised result
Demo Homeowner
Roof inspection request
Owner
Office / Owner
Next Action
Call back and confirm estimate
Estimate Time
Thursday · 10:00 AM
Lead captured
Source and contact info stay visible.
One named owner
No more guessing who is handling it.
Next step is clear
The team can see what to do next.
Result is logged
You can see if it closed or not.
Texts and reminders are only sent after we get permission, set it up, and test it. This demo shows how the process works — not a promised result.
Where are your leads slipping away?
Answer 8 quick questions about how you handle leads. Get a simple report on what to fix.
Lead Leak Scorecard
Operational screen, not a revenue forecast.
Does someone own every new lead within 5 minutes?
A real person, not just an inbox.
Do missed calls get an automatic text back?
Even after hours or on a roof.
Does every open quote have a follow-up date?
Not just 'I will get to it.'
Can you see every lead in one place right now?
Not across 3 inboxes and a notebook.
Do you know where each lead came from?
Google, referral, Angi, etc.
Do you track if each quote was won or lost?
Not just 'they never called back.'
Do you reach back out to old leads after a storm?
On purpose, not just when you remember.
Does every finished job get a review request?
While the roof is fresh on their mind.
This is an operational screen, not a revenue forecast. Your actual results depend on demand, sales, pricing, weather, and other factors.
One simple system. No fluff.
What's Included
- 01Conversion WebsiteUp to 5 phone-friendly pages. Clear service, trust, and estimate-request paths. One revision round.
- 02Inquiry CaptureForms and approved inquiry sources connected to one central contact record.
- 03Lead OwnershipA simple pipeline with visible responsibility. Everyone knows who owns each lead.
- 04Follow-Up FoundationAcknowledgment, reminders, and one bounded follow-up process — where legally available.
- 05MeasurementBaseline, testing, pilot review, and one evidence-based improvement.
Not Included
- Paid ads or ad spend
- Guaranteed leads, calls, jobs, or revenue
- Full roofing production software
- Unlimited changes, content, or support
- Any cost you did not approve
What You Get
5 components built. Tested. 30-day pilot. One improvement based on real data.
Your Cost During the Pilot
$0
No setup fee. No monthly fee from me. You only pay for things you say yes to.
After the pilot, keep the system for $297/month — or stop and owe nothing. Your call.
Looking for three qualified roofers — not three companies wanting free work.
Ladd Growth Contributes
- The build and setup
- Testing before launch
- Pilot support
- 30-day measurement
- One bounded improvement
The Roofing Company Contributes
- True business info and access
- One decision-maker
- Prompt approvals
- Lead-status updates
- Honest feedback
- Permission to request an approved case study only if results justify it
A positive testimonial is never required. You approve any published company name or data.
Five steps from apply to decide.
Apply
Submit the application. Tell me about your business.
Fit Review
A short call to check demand, capacity, and fit.
Scope & Baseline
Agree on scope, access, and a starting point.
Install & Test
Build the standardized system. Test every path.
Review & Decide
Look at the evidence. Stop or continue at $297/month.
See proof before you pay a monthly fee.
I install it. You measure it. I earn the right to continue.
$0 setup fee. $0 monthly fee from me. You only pay for things you say yes to. No auto-renewal.
Stop and owe nothing. Or keep the core system for $297/month. You choose. Nothing starts on its own.
You keep your website name, customer info, contacts, and content. The tools that run the system need a paid plan or a plan to move them.
Proposed pilot continuation pricing — not yet published
Built for roofers who already get calls and leads.
A Great Fit If You:
- Run a roofing company in the Tulsa area
- Already get calls, forms, or referrals
- Have room to do more estimates
- Have an owner or GM who can share access and track results
Not a Fit If You:
- Do not get any calls or leads and think a website will fix that
- Will not share access or track if jobs close
- Want guarantees or spam outreach
- Have no room for more estimates
What roofers ask before they sign up.
I do not have time to run another system.
The system does the follow-up for you. You say yes to the plan. I build and test it. Your job is to answer calls and run estimates.
I got burned by agencies before.
This is not a monthly retainer. You pay $0 during the pilot. If it does not work, you stop and owe nothing.
I do not want to switch all my tools.
The system works with what you already use when it can. If a new tool is needed, you say yes before any cost.
I need more leads, not a website.
This is not about making new leads. It is about keeping the leads you already paid for from getting lost. If you do not get any calls or forms now, this is not a fit.
Founder
Gage Ladd
Tulsa, Oklahoma
You will work directly with Gage during the pilot.
The purpose is to build a useful, measurable system — not hand your account between anonymous departments. No account managers. No handoffs.
Questions Roofers Ask Me
Find out whether your current lead process is worth fixing.
A 15-minute fit review. No obligation. Acceptance is not automatic.